Cosmo

We ran a series of workshops to define Cosmo’s positioning, story and customer promise. From there, we created a new identity, updated collateral and packaging, and redesigned the website journey.

At the centre of the brand sits the ripple concept. Cosmo becomes the point of impact, creating positive waves across learners, teachers, therapists, parents and communities.

Packaging design routes explored to make sure every box looked as joyful and inclusive as the product inside.

Of animation time spent perfecting the ripple until it was rippling perfectly.

Brand assets created across identity, packaging, UI and motion. Roughly. Give or take a small galaxy.

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