Qolo

Qolo had real FinTech credibility. Their brand wasn't doing the work of proving it. We repositioned them from the ground up: identity, website, and everything between.

zig when others zag

Fintech brands tend to look the same: clean, blue, safe. We zigged. The result is 'dark mode,' a bold, tech-forward identity built to capture what makes Qolo different.

A stark, minimal, confident system, built to reflect Qolo's promise of simplicity and reliability, and to speak directly to decision-makers ready for change.

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Sales demos and presentations redesigned to help the team pitch harder and close faster.

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Lift in web engagement once the new branding and structure made the story easier to navigate.

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Of Qolo's presence at Money20/20 and on LinkedIn looked sharper after the rebrand. Impossible to measure, obvious to everyone.
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