Qolo

Qolo had real FinTech credibility. Their brand wasn't doing the work of proving it. We repositioned them from the ground up: identity, website, and everything between.

BrandingContentDesignStrategy

zig when others zag

Fintech brands tend to look the same: clean, blue, safe. We zigged. The result is 'dark mode,' a bold, tech-forward identity built to capture what makes Qolo different.

A stark, minimal, confident system, built to reflect Qolo's promise of simplicity and reliability, and to speak directly to decision-makers ready for change.

“WE DIDN’T JUST RELAUNCH OUR BRAND, WE REIMAGINED IT. RENEGADE HELPED US CREATE SOMETHING FRESH, EXCITING, AND ALIGNED WITH OUR GOALS. THE TEAM’S AGILITY MEANT THAT EVEN AS OUR BUSINESS WAS CHANGING IN FRONT OF THEM, THEY COULD ITERATE ALONGSIDE US.”