Transforming the STRATOS brand for its next stage of growth.
STRATOS helps leading B2B organisations uncover, prioritise and execute growth opportunities through an AI-powered Commercial Digital Twin.
As the business evolved, Renegade sharpened the positioning, rebuilt the story and created a digital brand experience that matched the sophistication of the platform.
STRATOS had evolved into a sophisticated AI software business, but its story had not kept pace. The proposition was technically accurate, yet difficult for buyers to understand quickly.
We clarified the category, sharpened the value proposition and built the messaging around one powerful idea: the Commercial Digital Twin. This gave STRATOS a clearer way to explain what the platform does, why it matters and how it helps organisations unlock growth.
STRATOS builds an AI-powered Commercial Digital Twin that helps global B2B organizations define and execute a winning strategy - learning from every decision to compound profitable growth.
“Renegade helped us simplify a complex proposition, strengthen our messaging and create a digital experience that clearly communicates the value of our platform.
We now have a strong foundation for scaling.”
Kate Thunnissen
Chief Marketing Officer, STRATOS
Bringing the Commercial Digital Twin to Life
The Commercial Digital Twin was at the heart of the proposition, but it needed to feel tangible rather than theoretical.
We created a clear visual and verbal story showing how internal data, external market intelligence and institutional knowledge come together to uncover, prioritise and activate growth opportunities.
The result became a consistent narrative for the website, sales materials and campaigns.
SHOWING THE Product IN ACTION
Complex software is easier to understand when buyers can see it in action.
We created an interactive product showcase that guides web visitors through the platform, connecting its capabilities to real commercial outcomes.
It gives prospective buyers a faster, clearer understanding of the value before the first sales conversation.
turning Use Cases into industry stories
One platform. Different commercial challenges.
We translated the core proposition into focused stories for STRATOS’s priority industries, connecting sector-specific pressures with the capabilities of the platform.
This gave the team more relevant and credible content for campaigns, sales conversations and industry landing pages.
REBUILDING THE WEBSITE AROUND THE BUYER
We rebuilt the website around the buyer journey, from understanding the proposition to exploring solutions and starting a conversation.
The new experience combines commercial clarity with product credibility, giving STRATOS a sharper, more confident digital presence built for growth.
We created a brand film that turns the Commercial Digital Twin into a simple, compelling story. Designed for the website, events, presentations and social channels, it gives Stratos a high-impact way to explain a sophisticated proposition quickly.
BUILDING AUTHORITY THROUGH CONTENT
To stand out in a crowded AI market, STRATOS needed a clear point of view, not more product noise.
We developed a thought-leadership and content framework around the commercial questions its buyers care about, turning the team’s expertise into distinctive stories for articles, campaigns and executive content..
EQUIPPING THE TEAM TO SCALE
We built a practical toolkit that made the new story easy to use across every touchpoint.
From presentation templates and campaign assets to sales materials and social content, the system keeps the brand consistent without slowing the team down.
The Outcome
Stratos now has a brand, story and digital experience that match the sophistication of its platform and the scale of its ambition.
The proposition is clearer. The Commercial Digital Twin is easier to understand. Sales and marketing teams have a stronger, more consistent way to tell the story across industries, channels and stages of the buyer journey.
Most importantly, the market can now see not only what STRATOS does, but why it matters for growth.
