About us

A rebellious bunch of rule-breakers.

WHY RENEGADE

Renegade exists to help ambitious tech founders cut through the noise, claim their space, and turn their story into sales. We do the thinking that defines your brand and the doing that drives results.

From PayPal to fast-growing startups, we understand how tech companies think, sell, and scale. But more importantly, we know how to turn complex ideas into stories that people actually care about.

That’s our holy trinity. We find what makes you different, build the story that sells it, and bring it to life across brand, web, and content, all tied to real business results.

We move at startup speed. Our modular approach means you get what you need now, with room to evolve as you scale. No wasted time, no bloated process.

Safe doesn’t sell anymore. We push ideas that make people look twice and remember you for the right reasons.

how we work

Everything starts with strategy. Understanding what makes you different, who you’re here for, and how to turn that into growth. Then we bring in the creativity to make it real.



We know tech. We’ve lived it. We move quickly, work collaboratively, and stay focused on what actually drives results: visibility, credibility, and revenue.

our value

Attitude

We’re not here for a long time, we’re here to make it count. So let's take risks, break rules, and push past the expected to create brands that stand out and get noticed. Innovation is in our DNA, attitude is in our culture, and bold thinking is how we drive real change.

Heartitude

We show up as ourselves. Genuine, transparent, and driven by purpose. We build real relationships based on trust, not transactions. The same goes for how we help our clients connect with their audiences: with heart, honesty, and humanity.

Diversity

Different is our default. The mix of backgrounds, perspectives, and ideas in our team fuels more original, inclusive, and globally relevant work. That diversity shapes the way we think, create, and build brands that resonate with real people.

The founder story

I started out in consumer goods, where brand meant everything. From tofu to laundry detergent and everything in between, I saw how the right story could make anything sell.



Then I moved into tech, working with PayPal, Adobe, and London start-ups, and saw how little focus there was on brand. It was all about product.



But people don’t connect with products. They connect with stories. That’s why I started Renegade - to close the branding gap and help ambitious tech brands connect and convert.
Jana Straiton
Founder @ Renegade
OUR PARTNERS

We didn’t just relaunch our brand, we reimagined it. Renegade helped us create something fresh, exciting, and aligned with our goals. The team’s agility meant that even as our business was changing in front of them, they could iterate alongside us.

Rouzbeh Rotabi, Chief Revenue Officer @ Qolo

See case study

Renegade helped us completely reposition Cosmo from a toy-like product to a credible, impactful solution in the SEND EdTech space. The new branding and website have transformed how resellers and educators perceive us, giving our brand the presence and confidence it deserves.

Ana Perez, Head of Marketing @ Cosmo

See case study

Renegade helped us bring our new mission to life internally through a powerful employer brand campaign. Their storytelling approach gave us a clear, compelling narrative that resonated across teams and built real excitement around Tes’s next chapter.

Suhail Khan, CMO @ Tes

See case study

Renegade just gets it. The team truly understood our community and crafted a story that captures exactly who we are. With our new brand and clear identity, we’re seeing our community grow every day.

Tony Margiotta, Founder @ Tech Angels

See case study

Renegade helped define both the strategy and design for my business and personal brand. Their fresh perspective brought clarity and direction and the result is branding that genuinely reflects our values and vision.

Stephen Taylor @ CMO Thrive

See case study

Renegade brought real expertise in helping us define our market position. The biggest lesson? When the market speaks, your brand has to align. Their original thinking and creative approach made our brand refresh stand out.

Kevin Mascarenhas, Founder @ Daedalus

See case study