Tech Angels | Women in Business

Badassed branding for trailblazing women in business.

Problem

Tech Angels is a community of female founders, CEOs, entrepreneurs and investors. They needed a brand identity that would represent this unique group of badassed women in business!

Our strategy

Building the brand story

We worked closely with community founder Tony Margiotta and interviewed the community members to uncover the core values and objectives behind the Tech Angels group. This collaboration helped us define its identity and purpose with clarity.

During our in-house ideation session, we created the ‘badass’ narrative - building on the idea that the members of this community are trail blazers who get sh*t done!

How it all came together

We choose brand colours that are the polar opposite of traditional female colour pallets, to make a bold statement that mirrors the energy of the group.

We incorporated wings in the logo as the sky’s the limit for these bosses, but we avoided the cliches with striking, abstract imagery.

These women are iconic, so we turned them into various female icons, allowing the brand to celebrate the diversity
of their community.

Testimonials

What our customers think

Renegade just gets it - the team understood our community and they've created a story that really represents what we're all about. With our clear identity and new branding, we're growing in numbers everyday!

Tony Margiotta

Founder @ Tech Angels

Results

A clear brand with attitude. Our branding work for this dynamic community of trailblazing bosses authentically represents this group. The now defined brand narrative serves to empower Tech Angels to grow together and support each other.
In addition, the distinctive branding has called to new members, expanding group membership by +50%. The sky’s the limit for these badass women and we can’t wait to see what the Tech Angels achieve together.

Behind the Scenes

The Story Behind Tech Angels

Renegade’s founder, Jana Straiton, is not only the creative force behind the agency but also a proud member of the Tech Angels community. With firsthand experience of what it means to be a Tech Angel, she set out to craft a brand identity that truly reflects the bold, trailblazing nature of this group of female founders, CEOs, and investors.
In this video, Jana shares the journey behind the Tech Angels brand—how in-depth interviews, strategic storytelling, and fearless design choices came together to create an identity as dynamic as the women it represents. Watch now to see how Renegade brought this brand to life.

Other case studies

Qolo | FinTech Rebrand & Web

Qolo Fintech innovators with a story worth telling. Renegade helped Qolo rebuild theirs, from brand to website and everything in between. BrandingContentDesignStrategy zig when other zag We built Qolo’s brand identity to capture what makes them truly different. Taking our own philosophy to zig when others zag, we created a bold, tech-forward visual world we […]

Cosmo | EdTech Rebrand & Web

Cosmo Cosmo creates inclusive hardware and software for learners of all abilities. Renegade delivered their full brand, from strategy and identity to packaging and digital. BrandingDesignStrategy Where every ripple creates impact We ran a series of workshops to define Cosmo’s positioning, story and customer promise. From there, we created a new identity, updated collateral and […]

Not sure where to start?

Talk to us about how we can help with defining and building your brand.

Start something remarkable

Start a project

Fill in the project form and we’ll get back to you in 24 hours. Just want to chat?

hello@renegade.agency hiring@renegade.agency

Access

Services

Social

Instagram