CMO Pro | Marketing

Own your story. Build your brand.

Problem

Established CMO of over 30 years, Stephen Taylor, came to us at the outset of his new business - offering personalised coaching to others on the similar journey to his. In what is an already competitive market, Stephen knew he needed to set himself apart. Together we created an authoritative and approachable brand, highlighting Stephan’s USP.

Our strategy

Customer Insight

We conducted thorough research on what the current market landscape is and who the ideal customers are - building the customer avatar. We mined Stephen’s extensive knowledge to help define what it is that sets him apart from his competitors.

Collaborative Workshops

Next, we collaborated with Stephen in a series of workshops to distill his mission, values and purpose to build a unique brand positioning based on Stephen’s USP - helping CMOs thrive in business whilst maintaining a healthy, balanced lifestyle.

Our solution

Own your story. Build your brand.

Building on everything we uncovered about Stephen and his brand vision, we crafted a powerful identity that sets CMO Pro apart. From developing a strategic naming approach to designing a bold, distinctive logo, every element was meticulously designed to reflect his unique positioning.

We curated the perfect color palette, typography, brand marks, and textures, along with a dynamic image library—all coming together in a cohesive, easy-to-use Brand Book. This ensures CMO Pro maintains a strong, consistent presence across all marketing touchpoints, reinforcing its authority and appeal in a competitive space.

Branded Photoshoot

Building personal brand

With Stephen at the heart of CMO Pro, elevating his personal brand was just as crucial as building the business itself. We worked closely with him to craft a compelling personal brand strategy, developing a content roadmap to boost his visibility and authority on LinkedIn.

To bring his brand to life, we curated a dynamic image library featuring everything from polished headshots to candid lifestyle shots—capturing the essence of his expertise and approachability. These assets provide Stephen with a strong, versatile toolkit to amplify his presence across LinkedIn, PR opportunities, and promotional materials, ensuring he stands out as a leader in the CMO coaching space.

Results

An authentic brand. By focusing on what makes CMO Pro unique, the brand speaks with confidence and clarity while differentiating in a saturated market. Stephen has a solid foundation from which to take CMO Pro to his customers; a brand that accurately reflects his mission and values.

Testimonials

What our customers think

Renegade helped with defining the
strategy and design for my business
and personal brand. With Renegade’s
fresh perspective, we created
branding that truly reflects the values
of my business.

Stephen Taylor

CMO PayPal, Samsung, Nokia & Others

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