With the rise of contactless payments in the UK, people started to carry less cash. This led to a rapid decline in cash donations to not-for-profit charities. PayPal saw this as an opportunity to enter the sector with its range of contactless card readers. With a strong USP of portable card readers & easy to use payment App, the value proposition was appealing for its target audiences.

But getting everyone in the not-for-profit sector to pay attention, and recognise PayPal as a relevant solution to their pain points was our challenge.

To gain fast credibility in a new sector, we partnered with the Blue Cross pet charity. And quickly after that, an idea was born. Contactless dogs! As you would sponsor a football team, PayPal sponsored a fleet of cute dogs. We created bespoke, pet-friendly branded coats with tiny pockets for a card reader.

With the idea of pets collecting money to help other pets, while addressing the cashless society challenge in the sector, our idea was PR-able. To drum up more buzz with contactless dogs, we took them ‘on tour’ to city centres and events. A ton of video content was created to spread the buzz on social media, with a unique hashtag to support the initiative #tapnpat. So you can ‘tap’ your card and ‘tap’ the cute dog collecting your donation.