We started by immersing ourselves in Qolo’s world - getting into the bones of their solutions and services through product workshops and executive interviews.

Understanding their strategic goals and unique value proposition allowed us to shape a brand that showcases the team's passion, their innovate approach to their products and the enthusiasm they share for transforming the FinTech space.

From this, we built a comprehensive brand strategy, including Qolo's core messaging framework and aspirational brand story.

Qolo’s products stand out from everything else on the market, so the product names had to reflect that.

Since Qolo’s solutions are highly advanced - almost scientific in their precision - we drew inspiration from themes such as physics, energy, and movement.

By playing on the use of the letter ‘Q’ from the brand name, we enhanced the ownability of the products to Qolo itself.

Overall, the naming construct is harmonised - creating a family of names with a clear approach that can be easily scaled to accommodate any future products that may be on the roadmap.

From UX/UI design to content strategy, development, we created and built a website that reflects Qolo's unique identify as a unified provider of simplified financial infrastrucutre.

With intuitive customer journeys, the site offers visitors an easy-to-navigate and engaging user experience. We delivered strategic content that is designed to communicate Qolo’s expertise and industry leadership.

We developed Qolo’s case studies and testimonials allowing Qolo to communicate its credibility. By bringing visibility to the leadership and wider team, the website builds trust with visitors.

To increase engagement and demonstrate Qolo’s industry leadership, the website now includes Insights, Events and News & Blog content connecting users with Qolo's thought leadership & latest activities.

And of course, the site has full CRM integration to catch all enquiries, then directing them to the relevant departments.

To bring the brand to life, we did a complete overhaul of all Qolo's existing assets - including social media templates, sales decks and other communication materials.

Delivering these assets in parallel with the website build enabled Qolo to communicate consistently across all touchpoints from day one of the re-brand.